Leading the Way in Multi-Instance Management: xtype Raises $21M Series A

Today, I am thrilled to share an important milestone in xtype’s journey. We’ve successfully raised $21 million in Series A funding, led by Norwest Venture Partners, with participation from ServiceNow Ventures, Columbia Capital, InnerLoop, and SaaS Ventures.

This achievement is more than just a financial milestone—it’s a validation of our vision and the impact we’re making within the ServiceNow ecosystem. These esteemed partners believe in xtype’s ability to redefine how organizations manage their ServiceNow environments. It’s a clear signal that multi-instance management is the key to unlocking the full potential of ServiceNow, and we are honored to lead this transformation.

Why This Matters for the ServiceNow Ecosystem

When we founded xtype in 2020, we set out with a bold mission: to become the de-facto standard for multi-instance management on the ServiceNow platform. The challenges we aimed to solve were tangible—issues we saw organizations grapple with every day. These problems only grew more complex as enterprises demanded faster innovation and greater operational agility.

Managing multiple ServiceNow instances across development, testing, and production environments has become a maze of manual processes, spreadsheets, and constant firefighting. The status quo isn’t sustainable for enterprises aiming to scale their ServiceNow operations. At xtype, we’ve turned this challenge into our greatest opportunity.

Our platform offers real-time visibility across all ServiceNow instances, precise control with policy-based synchronization, and automation. Our customers quickly reduce backlogs, boost team capacity, and achieve higher quality, security, and compliance. With this new round of funding, we’re ready to scale these capabilities even further, simplifying the complexities of managing multiple ServiceNow instances.

Bringing Innovation to Life: What This Funding Means

This investment will accelerate the innovation we bring to the ServiceNow community. We’ll continue refining and expanding our product offerings, delivering more advanced features that address the growing needs of enterprises.

With every new feature, our goal is simple: to help enterprises accelerate their ServiceNow delivery, reduce operational risk, and maximize their return on investment (ROI). With the backing of partners like Norwest Venture Partners and ServiceNow Ventures, we are more confident than ever in our ability to fulfill this promise.

ServiceNow Ventures: A Testament to Our Alignment

We are especially thrilled to welcome ServiceNow Ventures as an investor in this round. This investment is a natural evolution of the strong partnership we’ve built over the years, as xtype is deeply aligned with ServiceNow’s vision and platform. ServiceNow Ventures’ support not only reinforces our shared commitment to empowering enterprises but also opens the door to even deeper collaboration with all parts of the organization. We’re excited to continue working closely with their team to drive innovation and enhance the value we deliver to our joint customers.

Join Us at the ServiceNow World Forum in Dallas

Our next big step will be showcased at the ServiceNow World Forum in Dallas on October 8th. I invite our customers, partners, and anyone interested in learning more about our platform to join us. We’ll be hosting live demos, on-stage presentations, and in-depth discussions about the future of multi-instance management.

This event is the perfect opportunity to see firsthand how xtype transforms the way enterprises manage their ServiceNow instances. Whether you’re looking for better visibility and governance of your instances or a faster, safer way to deploy changes, our platform is here to support your journey.

Our Commitment to the Future

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As we look ahead, we are more energized than ever. Our mission remains clear: to provide organizations with the tools to scale their ServiceNow operations efficiently, securely, and at speed. We are proud of our accomplishments, but this is just the beginning.

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With the backing of industry leaders, we’re poised to bring even more value to our customers, driving innovation and delivering solutions that help businesses thrive in today’s fast-paced digital world.

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To all our customers, partners, and supporters: thank you for believing in us. Your trust fuels our drive, and together, we’ll continue to push the boundaries of what’s possible.

Stay tuned for more updates as we embark on this next exciting chapter of our journey.

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